They tried various pricing plans although I forget if they experimented with both usage based and capped plans. Anything other than unlimited did not go over well with users. I had no desire to manage a monthly cap since my own daily usage varied so much. People had also become very conditioned to having unlimited search.

Amen.

Zuck is a fucking piece a shit. But the headline and article misrepresents what he was saying. His actual quote was “Some people may leave our platforms for virtue signaling” and appears to be directed towards users, not Meta employees.