Quintessential does not mean “really essential”, and does not make sense in this context.

You can’t really be quintessential “for” something; only quintessential of something.

It’s about cheap Chinese AI

True! But not a shower thought.

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Well this policy seems like a good way for them to nip that in the bud. Customer contempt is toxic to brand loyalty.

You start to feel badly for legacy tech manufacturers like Canon.

Then they do things like this, and suddenly I am happy to see them die.

You can’t treat your customers with contempt and not expect them to return the sentiment.

It’s quaint, right?